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1 potential
potential [pə'tenʃəl](a) (possible) possible, potentiel, éventuel;∎ that boy is a potential genius ce garçon est un génie en puissance;∎ they're potential criminals ce sont des criminels en puissance;∎ we mustn't discourage potential investors il ne faut pas décourager les investisseurs éventuels ou potentiels(b) Linguistics potentiel2 noun(a) (UNCOUNT) (of person) promesse f, possibilités fpl (d'avenir);∎ your son has potential votre fils a de l'avenir ou un avenir prometteur;∎ she has the potential to succeed elle a la capacité de réussir;∎ they don't have much intellectual potential ils n'ont pas de grandes capacités intellectuelles;∎ she has great potential as an actress or great acting potential elle a toutes les qualités d'une grande actrice;∎ she has potential as an athlete elle peut devenir une grande athlète;∎ to fulfil one's potential donner toute sa mesure;∎ he never achieved his full potential il n'a jamais exploité pleinement ses capacités(b) (of concept, discovery, situation) possibilités fpl;∎ the idea has potential l'idée a de l'avenir;∎ your latest invention has great potential for developing countries votre dernière invention ouvre de grandes perspectives dans les pays en voie de développement;∎ the scheme has no potential le projet n'a aucun avenir;∎ there is little potential for development in the firm l'entreprise offre peu de possibilités de développement;∎ the country's military potential le potentiel militaire du pays(c) (of place) possibilités fpl;∎ the area/garden has real potential le quartier/le jardin offre de nombreuses possibilités;∎ the building has a lot of potential le bâtiment offre de grandes possibilités d'aménagementElectricity & Physics potential difference différence f de potentiel;Electricity & Physics potential energy énergie f potentielle -
2 potential
1 nounpotentiel m;∎ the idea has potential l'idée a de l'avenir;∎ there is little potential for development in the firm l'entreprise offre peu de possibilités de développement;∎ the scheme has no potential le projet n'a aucun aveniréventuel(elle), potentiel(elle)potential buyer acheteur(euse) m, f éventuel(elle);potential customer client m potentiel -
3 potential
[pə'tenʃəl] 1. adjective(possible; that may develop into the thing mentioned: That hole in the road is a potential danger.) en puissance2. noun(the possibility, or likelihood, of successful development (in a particular way): The land has great farming potential; He shows potential as a teacher.) potentiel -
4 economic
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5 market
1 noun∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ to put sth on the market mettre qch sur le marché ou en vente;∎ to take sth off the market retirer qch du marché;∎ to be in the market for sth être acheteur de qch, chercher à acheter qch;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to corner a market accaparer un marché;∎ to find a ready market trouver à vendre facilement;∎ there's always a (ready) market for software il y a toujours une forte demande pour les logiciels;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondrémarket analysis analyse f du marché; market analyst analyste m f du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;American market basket panier m de la ménagère;market challenger challengeur m;market choice choix m sur le marché; (product) choix du marché;market competition concurrence f du marché;market conditions conditions f pl du marché;market correction correction f du marché;market demand demande f du marché;market depression dépression f du marché;market development développement m du marché;market division division f du marché;market dynamics dynamique f du marché;market economy économie f de marché;market entry lancement m sur le marché;market expansion extension f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces forces f pl du marché;market forecast prévisions f pl du marché;market growth croissance f du marché;market intelligence information f commerciale;market maker teneur m de marché;market manager directeur(trice) m, f de marché;market mechanism mécanisme m du marché;market minimum ventes f pl de base;market orientation orientation f marché;market participant intervenant(e) m, f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market penetration strategy stratégie f de pénétration;market pioneer pionnier m;market positioning positionnement m sur le marché;market price prix m du marché;market profile profil m du marché;market prospects perspectives f pl commerciales;market rate taux m du marché;market rate of discount taux d'escompte hors banque;market report étude f de marché, rapport m ou bilan m commercial;market research étude de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;market research company société f d'études de marché;British Market Research Society = société d'étude de marché britannique;market researcher = personne qui fait une étude de marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market structure structure f du marché;market study étude de marché;market study report rapport d'étude de marché;market survey étude de marché;market test test m de marché;market thrust percée f commerciale;market trends tendances f pl du marché;market value valeur f marchande(b) STOCK EXCHANGE marché m;∎ to play the market spéculer;∎ the market has risen ten points l'indice est en hausse de dix pointsmarket capitalization capitalisation f boursière; market commentator chroniqueur(euse) m, f boursier(ère);market crisis choc m boursier;market indicator indicateur m de marché;market maker intermédiaire m f;market order ordre m au mieux;market price cours m (de la Bourse);market price list mercuriale f;market quotation cotation f au cours du marché;market rating cours en Bourse;market risk risque m du marché;market size taille f boursière;market trend conjoncture f boursière;market value valeur f boursièrecommercialiser; (launch) lancerThe primary commodity price index, developed by the economists Enzo R. Grilli and Maw Cheng Yang, takes the international cost of a market basket of 24 of the most commonly consumed "renewable and non-renewable resources" -- foodstuffs, non-food agricultural goods, and metals -- and adjusts for inflation.
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6 mover
movers and shakers (key people) acteurs m plThe movers and shakers of real estate development are among the late arrivals to the great Web party that has revolutionized business practices in almost every sector of our economy. In fact, many in the real estate business are still "arriving" - on their way. As an industry we have not yet tapped even half of the Internet's remarkable potential for advertising and marketing real estate.
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7 territory
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8 market
market ['mɑ:kɪt]1 noun∎ to go to (the) market aller au marché, aller faire son marché∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ home and foreign market marché m intérieur et extérieur;∎ the job market le marché de l'emploi;∎ the property market le marché immobilier;∎ to put sth on the market mettre qch en vente ou sur le marché;∎ they've just put their house on the market ils viennent de mettre leur maison en vente;∎ the most economical car on the market la voiture la plus économique du marché;∎ new products are always coming onto the market de nouveaux produits apparaissent constamment sur le marché;∎ a new electric car has been brought onto the market une nouvelle voiture électrique a été mise sur le marché;∎ to be on the open market être sur le marché libre;∎ to take sth off the market retirer qch du marché;∎ she's in the market for Persian rugs elle cherche à acheter des tapis persans, elle est acheteuse de tapis persans;∎ there's always a (ready) market for computer software il y a toujours une forte demande pour les logiciels;∎ he's unable to find a market for his products il ne trouve pas de débouchés pour ses produits;∎ we hope to conquer the Australian market nous espérons conquérir le marché australien;∎ this ad should appeal to the teenage market cette pub devrait séduire les jeunes;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to find a ready market trouver à vendre facilement;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondré∎ the market has risen 10 points l'indice est en hausse de 10 points;∎ to play the market jouer en bourse, spéculerAmerican (go shopping) faire le marché;∎ to go marketing aller faire ses courses►► market analysis analyse f de marché;market analyst analyste mf du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;Stock Exchange market capitalization capitalisation f boursière;market challenger challengeur m;market choice choix m sur le marché; (product preferred by market) choix m du marché;Stock Exchange market commentator chroniqueur m boursier;market competition concurrence f du marché;market conditions conditions fpl du marché;Stock Exchange market crisis choc m boursier;market day jour m de marché;market demand demande f du marché;market development développement m du marché;market economy économie f de marché ou libérale;market entry lancement m sur le marché;market expansion extension f de marché;market exploration prospection f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces les forces fpl du marché;market forecast prévisions fpl du marché, pronostic m du marché;market gap manque m sur le marché;British market garden jardin m maraîcher;British market gardener maraîcher(ère) m,f;British market gardening culture f maraîchère;market growth croissance f du marché;market indicator indicateur m de marché;market intelligence intelligence f marketing, information f commerciale;Stock Exchange market maker mainteneur m ou teneur m du marché, intermédiaire mf;market mechanism mécanisme m du marché;market minimum (base sales) ventes fpl de base;Stock Exchange market order ordre m au mieux;market orientation orientation f marché;market participant intervenant(e) m,f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market pioneer pionnier m;market player acteur m de marché;market positioning positionnement m sur le marché;market price Commerce prix m courant; Stock Exchange cours m de (la) Bourse;Stock Exchange market price list mercuriale f;market profile profil m du marché;market prospects perspectives fpl commerciales;Stock Exchange market quotation cotation f au cours du marché;market rate taux m du marché;market rate of discount taux m d'escompte hors banque;Stock Exchange market rating cours m en Bourse;market report étude f de marché, rapport m ou bilan m commercial;market research recherche f commerciale; étude f ou études fpl de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;∎ he works in market research il travaille dans le marketing;market research company société f d'études de marché;market researcher chargé(e) m,f d'étude de marché;British Market Research Society = société d'étude de marché britannique;market risk risque m du marché;market rollout élargissement m du marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market size (of product) part f de marché; (of market) taille f du marché; Stock Exchange taille f boursière;British market square place f du marché;market study étude f de marché;market survey enquête f de marché;market test marché-test m, test m de marché, test m de vente;market thrust percée f commerciale;market town bourg m;British market trader vendeur(euse) m,f qui fait les marchés;Stock Exchange market trend conjoncture f boursière;market value Commerce (of object, product) valeur f marchande; Stock Exchange (of share) valeur f boursière ou en bourse
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